This dress belonged to Miss Greta Hetherington from Preston. Greta bought the dress in 1954 from a shop in Queen Street Blackpool and remembered paying between £8-9 for it. She wore the dress during her summer holidays.

The floral pattern on this printed cotton dress was designed for Horrockses Fashions by Alastair Morton. Morton was a famous textile designer of the mid-1900s. Flowers set within bands of colour were a speciality of his. Here the swags of blue and yellow roses have a painted effect, while the leaf pattern against the mint stripe is incredibly fine. This pattern has been roller printed onto cotton running vertically through the printing machine. The dress has then been cut with the stripes running horizontally across the garment. The fabric joins are barely visible and it is this attention to styling a fabric that gave Horrockses Fashions their reputation.