The designer of this pattern was Alistair Morton, arguably the most famous textile designer associated with Horrockses Fashions. For Horrockses, Morton worked as a freelance designer between 1947 to 1955, on a retainer of £62 for 40 patterns each year. His loosely drawn, often floral and geometric based patterns, in fresh colours and with banded horizontals became paradigmatic of the brand and were widely copied. It was Morton who established the firm’s signature look in the late 1940s and early 50s and founded the company’s success. There are designs on paper relating to this garment (in different colourways) in the collection at Abbott Hall in Kendal.